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Have you been using the same e-mail address for years? Is it one of those "free" e-mail addresses that's been easy to just "keep using the same one" all these years?
Have you been signing up for "Freebies" for years?
Have you ever given any thought to how many things for which you've signed up? Why do you get all that spam e-mail?
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Get back things
that matter;
like family-time.
They have made it really easy to slap down your e-mail address for quote unquote "freebies".
How many times have you been using an app, walking through a mall, surfing the web, reading through a regular piece of snail-mail where they ask you something like,
"Sign up here to receive X-Y-Z!"
How many times when you sign up for something as innocent as, say, sign-ups on an event form, places where you pay your bills, places where you're doing some online-shopping; and a part of that form forces you to include your e-mail address?
Every time you finish filling out that form, that e-mail address you provided is now sitting in a database, and that e-mail address is held as a point-of-identification on you; who you are as a person. Oftentimes, companies then share-amongst-themselves their databases. Subsequently, your e-mail address then gets behind-the-scenes shared into countless other databases. In some cases, those databases piece together information on people, thereby creating, essentially, IDs and make-ups of who you are as a person.
Additionally, are you aware that many of these common e-mail providers many, many of us use and have come to think of as "familiar" are actually reading-through your e-mails that are sitting in your e-mail inbox? You see, your e-mails are data. They are information. They are your property. While we do not normally think of e-mail messages as "property", the fact is, your e-mails are sitting in servers somewhere that are owned by SOMEONE or SOMETHING. All of our e-mail messages are "property" that are owned and sitting in a server.
Some of the other e-mail providers may effectually say something like,
"well, we don't *really* scan much that is very personal"
But the thing is, we can assume our e-mails *are* being scanned in some form or fashion. Some of the e-mail providers may claim it's
As such, think back to the time whenever you *first* opened that e-mail address that you use everywhere (or as the years have rolled by and you've kept using that same e-mail address). You, basically, have given free-reign to the company that owns the servers on which your e-mail property sits to scan your e-mails. Different e-mail providers claim to do it more or less  than others; some of them claim to scan more or less of your *actual* content that you write.
Whatever your personal thoughts are about the safety and security of your e-mails, it's up to you to determine whether or not you agree with the idea of your e-mails being scanned, and whether or not you would like to keep using the same e-mail servers that may not be as private as we have assumed they are throughout the years. Let us not assume that "Just because I have a password on my e-mail, that means my e-mails are 100% private."
"to serve you more relevant ads"
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